Adamsign’s Story

i’m back

Posted in About Me by adamsign on March 15, 2010

aku kembali.. yess! i’m back!

setelah sekian lama ga update blog, sekarang baru gw mau update lagi.. setelah lama meninggalkan photoshop dan illustrator, sekarang gw mau hadir lagi. larut dalam kisah kisah cinta dan pekerjaan mambuat aku melepasmu wahai blog hehehe..  mungkin yg pertama aku mau nyapa teman2 blogger dulu nih.. APA KABAR SIS & BRO? SIHAT..?🙂

mungkin tulisan kali ini ingin ngebahas tentang apa sih marketing communication itu?

menurut http://en.wikipedia.org/wiki/Marketing_communications

MarCom or Integrated Marketing Communications are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly as marcom managers.

Traditionally, marketing communication practitioners focus on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization – the same “look & feel”. Many trends in business can be attributed to marketing communication; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions.

In branding, every opportunity to impress the organization’s (or individual’s) brand upon the customer is called a brand touchpoint (or brand contact point.) Examples include everything from TV and other media advertisements, event sponsorships, webinars, and personal selling to even product packaging. Thus, every experiential opportunity that an organization creates for its stakeholders or customers is a brand touchpoint. Hence, it is vitally important for brand strategists and managers to survey all of their organization’s brand touchpoints and control for the stakeholder’s or customer’s experience. Marketing communication, as a vehicle of an organization’s brand management, is concerned with the promotion of an organization’s brand, product(s) and/or service(s) to stakeholders and prospective customers through these touchpoints.

Marketing communications is focused on product/produce/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself. Marketing communications is primarily concerned with demand generation, product/produce/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation etc.

>>> Mungkin dari pernyataan diatas, marketing communication itu sendiri dapat disimpulkan merupakan penerapan berbagai teknik dalam mengkomunikasikan suatu produk barang atau jasa baik secara langsung (fisik) ataupun melalui media. tidak menutup kemungkinan di kemudian hari gw juga ingin mengembangkan kemampuan gw dalam media marketing komunikasi. untuk saat ini mungkin gw sudah mencoba dan bekerja untuk berbagai project terutama dalam bidang design dan website yang keduanya digunakan untuk marketing communication itu sendiri. sebagai contoh, berikut iklan / brosur adamsign.co.nr

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